GEDA group enjoys great competitive advantage based on its global experience and local knowledge in Africa. The investors and entrepreneurs behind GEDA group understands how business is done in different African countries such as Ethiopia, Kenya, South Africa, Nigeria etc. and has business networks and contacts all over Africa

Its promoters have vast experience in global business and technology, capital markets, and real estate and have worked on important projects in Africa in the private sector, international organizations and national governments, on the basis of which they can leverage their past experience in bringing this to bear beneficially on the work of GEDA group.